Hawke Optics Marketing Manager

Fort Wayne, Indiana

Hawke Sport Optics is looking for an energetic and dynamic person to manage all aspects of U.S. marketing.

Position Overview

A successful candidate will have strong organizational and communication skills with extensive knowledge of the hunting/shooting sports industry. She/he will be fully experienced with traditional and digital marketing, including advertising, social media, brand building, and product management.

Hawke is a worldwide market leading manufacturer of sport optics, including riflescopes, crossbow scopes, binoculars, spotting scopes, range finders, and more.

Essential Job Functions

• Reporting to the VP of Sales and Marketing and working closely with our marketing team in the United Kingdom.
• Manage and grow the company’s social media campaign, including Facebook, Instagram, Youtube, Twitter, and more. Develop and execute a social media plan that maximizes growth and brand awareness.
• Develop and manage a comprehensive traditional marketing plan including traditional print, digital, and TV advertising.
• Oversee and manage relationships with sponsored TV shows and maximize the benefit, content, and exposure from these sponsorships.
• Work with the company’s media/communications partner to maximize brand awareness through press coverage and editorial content.
• Pursue and build relationships with outdoor industry writers and Youtube/internet channels to maximize exposure through product reviews and editorial content.
• Develop and manage in-store point-of-purchase materials for dealers/customers.
• Manage consumer promotions such as consumer rebates and programs.
• Work with our product specialists and sales team to execute successful trade shows, consumer shows and dealer events.
• Assist in the management of the company’s website.
• Manage consumer-direct email campaigns
• Assist in the execution of dealer co-op projects.
• Manage the U.S. marketing budget, track campaign results, and maximize the ROI of marketing expenses.
• Manage U.S. digital campaigns through social media, online content, advertising, promotional materials, and public relations.

Requirements

• Bachelor’s degree or higher in Marketing preferred
• Strong communication skills
• Excellent proofreading and content editing skills
• Experience in the outdoor industry
• Strong knowledge of sport optics
• Extensive experience with marketing management
• Extensive experience with social media
• Ability to operate in a high-energy, fast-paced environment, often managing multiple projects and tasks simultaneously.
• Proficient in Windows Office
• General understanding and ability to do light graphic design work is a plus
• Some travel is required.
• Some weekends and overtime is required.
• Some sales and service responsibilities are required